Since then, Apple has raised retail pay to a minimum of $22 per hour, up from $20. At the time that they filed for an election, the Cumberland Mall store in Atlanta had 70% out of about 100 employees sign union authorization cards, demonstrating their interest in moving forward.
O’Brien reiterated anti-union talking points, stating that it would be more difficult to enact change in stores with a union standing between Apple and employees - but workers don’t think that meaningful change is possible without having a formally recognized bargaining unit.Ī store in Atlanta was supposed to be the first to hold a union election, but the organizers withdrew their request, claiming that Apple was leveraging illegal union-busting tactics, such as holding “captive audience” meetings. Last month, the trillion-dollar company’s vice president of people and retail Deirdre O’Brien sent a video to 58,000 retail staff warning them about the perceived drawbacks of unionizing. This historic victory comes after concentrated efforts from Apple to discourage its retail workers from unionizing. Out of 110 eligible employees, the union received 65 yes votes and 33 no votes. make at least $22 per hour.As several Apple stores across the country fight to unionize, workers in Towson, Maryland became the first to win formal recognition. It reported over $365 billion in global sales in 2021, and says its retail employees in the U.S. Apple's hourly workforce is smaller than other companies currently facing waves of union drives, like Amazon and Starbucks.Īpple is one of the most profitable companies in the world. Although Apple stores are a key channel for selling products, Apple also sells through its website and retail partners like carriers. The Apple retail union at the Towson store is unlikely to jeopardize Apple's core business model of selling devices and services. Stores in Louisville, Kentucky and Nashville, Tennessee are also in the process of organizing, according to NBC News. One store in Atlanta, Georgia was scheduled to have an election earlier this month that was delayed indefinitely after the union, Communication Workers of America, alleged that Apple intimidated its employees. Two high-traffic, high-volume stores in New York, the Grand Central Terminal and World Trade Center locations, have signaled that they are unionizing, but have yet to advance to the stage of having an official vote. The Towson store is one of several Apple locations that have publicly announced union drives and other retail organizers at other locations are watching its results closely. "To be clear, the decision to form a union is about us as workers gaining access to rights that we do not currently have," Towson organizers wrote in a letter to Apple CEO Tim Cook. Workers are seeking more input over pay and working conditions, like how the stores handle Covid safety and other operations. She said unions are not committed to the company's employees. A recorded message from O'Brien distributed to employees after union drives went public discouraged retail workers from joining unions, saying that doing so would make it harder for Apple to respond to employee concerns. Apple's head of retail and HR, Deirdre O'Brien, visited the location in May. The store received attention from Apple management as soon as workers announced plans to unionize. The Towson store isn't one of Apple's so-called "flagship" stores in high-traffic areas in big cities.
Apple is required to bargain with the union over working conditions after the vote is certified, according to the NLRB. The National Labor Relations Board still needs to certify the votes. "We did it Towson! We won our union vote! Thanks to all who worked so hard and all who supported!" Towson organizers tweeted. Voting started on Wednesday and ran through Saturday evening. Approximately 110 employees were eligible to vote to join the International Association of Machinists and Aerospace Workers. The tally was 65 votes in favor and 33 opposed.
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